top of page
  • What is SEO?
    SEO stands for Search Engine Optimization. It involves making changes to your website’s structure, content, and web presence to improve its ranking on search engines such as Google. These changes can help make it easier for the search engines to find your site and recognize it as relevant and authoritative to the search performed, improving your ranking.
  • What is PPC?
    PPC stands for Pay Per Click. These are ads displayed on search engine results pages (currently positioned above the organic results) and can also appear on other websites. If you use Google Ads, they may appear on any site within the Google Display Network, including YouTube, news sites, and more. As the name suggests, you are only charged when someone clicks on the ad.
  • Should I Use SEO or PPC?
    To determine which digital strategy is best for you, it is important to look into the unique needs of your business. By identifying your short and long-term goals, you can decide which option is best suited for you. While the traffic you get from SEO is free, it can take several months before you start to see substantial results. PPC can provide more immediate results but has a cost per click and per keyword targeted. SEO and PPC often work best when used together.
  • How Does Content Help My Marketing Strategy?
    The content on your website should be helpful, engaging, and informative. It should help to answer questions your audience has, nurture relationships, generate leads, and boost conversions. Interesting posts about how your services can help solve a problem your audience may have can help encourage them to contact your business. It is also an excellent way to boost your search engine rankings, increase brand awareness, and generate authority in your industry.
  • How Much Does Digital Marketing Cost?
    The price you pay for your digital marketing services depends on what it is you need. The scale of your strategy and the speed at which you want to see results all play a part in the total cost. To help develop a digital campaign that suits your needs, speak with a member of our team today!

Frequently Asked Questions

How Can Digital Marketing Help My Trades Business?

You don't need any special marketing or computer knowledge to work with us. We'll handle everything, so you don't have to.

Generate Leads

Though traditional marketing and word of mouth can be effective, the modern age has shifted to embrace digital. By enhancing and improving your online presence, you are more likely to reach individuals searching for your service and provide them with information.

Boost Sales

With a proven history of effectiveness, investing in digital marketing is a great way to generate sales. When done strategically, digital marketing is an efficient and cost-effective way to boost your business.

Engage Current Clients

While attracting new leads is important, finding ways to stay connected to your current clients is essential. These are customers that have already worked with you in the past, so nurturing that loyalty can lead to repeat services. Through digital marketing, you can use techniques such as email marketing to keep in touch with past and future customers.

Become More Competitive

The trades industries can be very competitive. With many businesses providing the same services, it can be hard to stand out. Digital marketing can enable you to develop a unique brand identity, helping to differentiate you from the competition. It also helps you stand out from others who are not as strong in the digital landscape.

bottom of page